N&Y Real Estate
Real Estate
UAE
2 Years
Intelmark Media
We built a sophisticated digital ecosystem designed for long-term scalability and performance. The cornerstone was a cutting-edge website with advanced property management system handling thousands of listings, AI-powered search and recommendation engine, virtual tour integration and 3D property visualization, mortgage calculators and investment tools, multilingual support for international clients, advanced lead capture and qualification systems, and seamless CRM integration for instant lead routing. The platform was engineered to handle massive traffic volumes while delivering exceptional user experience.
Over two years, we implemented and continuously optimized an omnichannel marketing approach that generated consistent, high-quality leads. Our strategy encompassed search engine optimization dominating hundreds of high-value keywords, Google Ads campaigns at scale targeting property buyers and investors, social media advertising across all major platforms, programmatic display advertising for maximum reach, video marketing including YouTube advertising, influencer partnerships and collaborations, content marketing establishing thought leadership, email marketing with sophisticated automation, SMS and WhatsApp marketing campaigns, and retargeting and remarketing across multiple touchpoints.
We transformed N&Y Real Estate's social media presence into a powerful brand and lead generation engine across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Our content strategy included daily property showcases with stunning visuals, market analysis and investment insights, client testimonials and success stories, behind-the-scenes content and team highlights, live property tours and Q&A sessions, viral content reaching millions of viewers, educational content for first-time buyers and investors, and community engagement building loyal following. Social media evolved from a supporting channel to a primary lead source over the two-year period.
We established and maintained dominant presence across all major UAE property portals including Bayut, Dubizzle, Property Finder, and emerging platforms. Our comprehensive portal management included thousands of professionally optimized listings, premium placements and featured properties, regular refreshes maintaining top visibility, professional photography and videography for all properties, competitive pricing intelligence and optimization, rapid inquiry response systems, and performance analytics driving continuous improvement.
Managing 200,000+ leads required sophisticated systems and processes. We implemented enterprise CRM integration and customization, automated lead distribution and routing, advanced lead scoring and qualification, multi-channel nurture campaigns, AI-powered chatbots for instant engagement, database segmentation and targeting, reactivation campaigns for dormant leads, and comprehensive analytics and reporting dashboards. These systems ensured no lead was lost and every opportunity was maximized.
Generated across all property categories
Directly attributed to digital efforts
Established in UAE real estate
Averaging 8,000+ qualified prospects
Across all digital channels
Attracting global investors
Supporting continued growth
From optimized systems
200,000+
100,000,000+ AED
24 Months
24 Months
Top-tier real estate agency in UAE
8,300+
12,000+
15+ active channels
20+ channels and portals
3x expansion in sales team
Two years of collaboration allowed deep understanding of the business, continuous optimization, and building for sustainable growth rather than quick wins.
Evolving the approach based on market changes, platform updates, and performance data ensured consistent results despite changing conditions.
Maintaining lead quality while generating 200,000+ prospects required sophisticated filtering, scoring, and nurturing systems.
Diversifying across 15+ lead sources created stability and ensured consistent flow even when individual channels fluctuated.
Implementing enterprise-grade systems and automation allowed handling massive volumes efficiently while maintaining personalization.
Continuous analysis of 200,000+ lead journeys provided insights that informed strategy and improved conversion rates over time.
Supporting N&Y's sales team growth with qualified leads, training, and systems allowed them to scale operations and close 100M+ AED.
Consistent presence and quality over two years built trust and recognition that amplified all marketing efforts.
45,000 leads
28,000 leads
15,000 leads
10,000 leads
4,000 leads
2,000 leads
42,000 leads
35,000 leads (25% growth)
12,000 leads
4,000 leads
2,000 leads
1,000 leads
When N&Y Real Estate partnered with Intelmark Media, they were an ambitious agency with growth potential. Today, they stand as one of the UAE's leading real estate firms, powered by a digital infrastructure that generates thousands of qualified leads monthly, a brand recognized across the region, systems capable of scaling to even greater heights, and a proven track record of closing nine-figure business.
The N&Y Real Estate success story has become a benchmark in the UAE real estate industry. Their digital transformation has been studied by competitors, featured in industry publications, and established new standards for what's possible in real estate digital marketing. The 200,000 leads and 100M+ AED in closed business represent not just numbers, but a fundamental shift in how modern real estate agencies approach growth.
Over two years, we continuously pushed the boundaries of what's possible in real estate digital marketing by implementing AI-powered chatbots for instant lead engagement, predictive analytics for lead scoring and qualification, marketing automation reducing manual tasks by 70%, virtual reality property tours for international clients, advanced attribution modeling tracking complete customer journeys, machine learning optimization of ad campaigns, and voice search optimization for emerging search behaviors.
